What is Home Staging?
Home Staging is a service designed to help prepare your home to sell, while maximizing its appeal to potential buyers. By putting your home’s best foot forward at the outset, it’s very possible that it will sell more quickly and for more money than you would have received without taking the time to stage it.
Part decorating, part marketing, part psychology, staging highlights your home’s best features while downplaying any weaknesses, and helps buyers envision how wonderful it would be to live there.
Home staging as a phrase and a profession is more than 20 years old. However, successful realtors have been offering staging advice for as many years as homes have been sold. It may not have been called staging, but the bottom line was to make changes that improved the opportunity to sell the property.
"Staging involves preparing your private home or residence to sell in the real estate marketplace by accentuating its advantages and eliminating or reducing the perceived negatives. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property's appeal by transforming it into a welcoming, attractive product that anyone might want. Results are often a quicker sale for more money than expected. The marketing aspects of staging include all the work done to persuade a buyer to make an offer, including promotional activities, listing materials, and how the home is presented."
Is Staging the same as Interior Decorating?
Staging is not interior decorating. The purpose of interior decorating is to make the house meet the needs of the people who live there. Decorating emphasizes the owner’s interests, values, and hobbies. Staging does not. Interior decorators use the same setting of a house and similar materials and resources as staging, but the end goals are very different.
The demand for staging has grown considerably in popularity as home prices have risen and sellers have sought ways to boost their property’s appeal.
At its core, staging is about gaining a competitive edge – an advantage over the other homes in your area that will make buyers prefer yours to the others available.
Elegance Realty is licensed in 5 States, and serves sellers primarily in the Atlanta Metropolitan area. We take pride in providing stellar service to our valued clients.
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Elegance Realty provides Professional Real Estate Services to Buyers and Sellers in the Atlanta GA metropolitan area.